I reflect on my own thoughts and think about who I am or what I am, then create something.” New goals or motivations come out in an imperfect situation. “When something is missing or lacking, that’s when I can be creative. With limited external stimuli - as the majority of xiangyu’s music career has been during the pandemic - she has found it difficult to write, but managed to use those challenges as an opportunity for growth. Being able to meet new people has been one of the best aspects of stepping into this industry.” I do feel a larger sense of enjoyment in meeting new people and really getting out there compared to three years ago. But because of the pandemic, all the feelings I used to feel came back to me during real, offline communication at actual gigs or venues. “I forgot why I decided to sing or enter this industry. Music acted as a way for her to alter her environment and lifestyle, and this shift has enabled her to spark connections and experiences that would have been impossible in the fashion industry or corporate world.Ĭollaborative relationships aren’t the only ones that xiangyu has found value in since leaving the fashion industry. She changes neighborhoods every two years, and prior to working in music, regularly changed part-time jobs too. Self-described as easily bored, she doesn’t like to stay in one place for too long. It helped me come up with new types of delivery that I hadn’t come across when working with Kenmochi.”Ĭonstant experimentation and reinvention play a large role in xiangyu’s daily life, too. All my previous lyrics were made with Kenmochi, but this was the first time for me to work with a new sound maker. “I had the idea for ‘MANHOLE’ for a long time, but didn’t know how to put it into a song until I got the beat from Gimgigam. While testing a variety of styles has been key to her growth over the past three years, xiangyu says that her recent time with producer Gimgigam has helped her realize new potential. She went on to experiment in the more collaborative medium of music, subsequently releasing 12 singles and an LP under the xiangyu moniker, while playing with genre and songwriting approaches. “From there, I found a new life,” the artist says. Xiangyu refers to the next five years as “the dark years.” She continued to work alone in fashion design, as well as a brief stint trying her hand at office work, before getting back in touch with Fukunaga, who connected her with producer Kenmochi Hidefumi. “I thought she had unique ideas, and I wanted her to know that fashion is not the only outlet in which to express them.” “She was creative and unique already,” says Fukunaga. As she continues to define her style, she holds herself to relentlessly high standards and, refusing to repeat herself, she has managed to carve out a niche in the industry in which she now operates.Īt the age of 20, studying fashion design at Bunka Fashion College Tokyo, music was never an industry that xiangyu expected to find herself in, until she was approached by Wednesday Campanella manager, Yasutomo Fukunaga. Since jump-starting her career in the music industry three years ago, after departing from the fashion industry, the energetic, almost restless artist has experimented with a variety of sounds. For Kanagawa-native xiangyu, her personal style of expression is constantly evolving. Regardless of the medium, self-expression is central to creativity.
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